‘9 email do’s and don’ts for data-driven marketers’ – ‘Experian Marketing Forward’ Blog
Spencer Kollas says, “I am often asked what a brand can do to make its marketing programs more successful, and over the years I have provided a lot of different recommendations. What these always have in common, though, is that they encourage the marketer to focus on the human relationship behind the data — a relationship that you continue to invest in because it’s authentic and rewarding for both parties. At the heart of it, that’s what marketing does, and in this highly digital world we live in, theOPPORTUNITIES
toCONNECT with thoughtful experiences are more achievable than ever before.
Making this relationship happen takes both strategic change and tactical focus. While mostMARKETERSknow the end goal, it can be challenging to know what steps to take to get there — and which roads to avoid. With that in mind, I thought a change of pace was due — a look at what not to do on the path towards customer-centricity — especially in the “tried and true” world of email“.
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