Baer says, “Part whimsical pinboarding site and part lead generation wonder, Pinterest has solidified itself as a major player among today’s social media channels. While there are many reasons for this, a standout is its ability to personalize curated boards around topics of interest. From recipes to workouts, interior design, fashion and more, there seems to be an endless trove of content opportunities on Pinterest for companies to showcase their offerings.

The question is, with so much content on Pinterest, how are leading companies standing out? A good example comes from a company you might not expect – Walgreens. With tons of product offerings across a variety of everyday and targeted needs, the company has found a clever way to use Pinterest to reach its customers, while tripling its website referral traffic.

So, what are Walgreens’ top tips for Pinterest success? Read on!

Focus on Pins That Add Value

One of Walgreens’ top performing types of pins are tutorial pins. A tutorial pin is designed exactly how it sounds, with a step-by-step guide for how to make or do something. The key with these types of pins is to understand what will add the most value to your audience and use visuals to clearly explain each step”.

How Engaging Pinterest Content Can Triple Your Website Referral Traffic

Jay Baer’s ‘Convince & Convert’ Blog

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