Rebecca Joyner says, “I tried to explain public relations to my grandmother once …

This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation.

“So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not.

“Advertising is about paying for attention; PR is about earning it.”

I don’t think she ever got it, and she’s not alone. Most people still think PR is some kind of black magic flacks work on the press — you sprinkle a little witch’s potion, and TA-DA! You’re in The Wall Street Journal. But PR is a more strategic, sustained practice than that, and it’s a field content marketers need to understand as owned, earned and even paid media continue to intersect“.

7 Important PR Lessons Every Content Marketer Needs to Learn

HubSpot

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