‘3 Unique Areas To Explore When Hiring A PPC Agency’ – ‘Marketing Land’ Article
Matt Umbro says, “The PPC agency landscape is incredibility vast and competitive. During the sales process, agencies present a variety of credibility badges, including:
- Audits
- Case studies
- Client testimonials
- Technology (proprietary or third party)
This information is all well and good, but it is a commodity. In other words, all agencies are providing this information.
As someone who has overseen the sales process and then gone on to manage accounts, I contend that there are three missing areas of conversation that would instill more confidence in potential clients and hold agencies more accountable“.
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