Danny Sullivan says, “Think search advertising is boring, and that it’s all about programmatic and display these days? Microsoft’s move today to dispose of its display business but keep search shows how powerful and unique search remains.

As announced today, Microsoft is ridding itself of its display ad sales business. That’s something it feels can be handled just as well by farming it out to AOL and AppNexus. But search is different. Search is important. Search is something that Microsoft has no plans to dispose of.

“We are deeply committed on the search side. We see it as a business that we’ve built out over the past six years as sustainable and standalone,” said Rik van der Kooi, the vice president who heads Microsoft’s ad business, when we talked today about Microsoft’s moves“.

Search Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar Business

Marketing Land

Sharing is caring