‘Google Addresses Fat Finger Ad Clicks On Mobile’ – ‘Marketing Land’ Article
Ginny Marvin says, “The other day, I became some poor advertiser’s worst enemy. I accidentally clicked on an ad in an article like the one on the left above four times, yes four, while trying to scroll past it. It was located right where my thumb instinctively hits the screen to swipe up on my phone. My swipes were being treated as taps, loading up the advertiser’s website each time. Annoying for me and a waste of money for the advertiser.
Accidental clicks on mobile display ads are a big problem for the industry. To address it, Google has announced several new changes to try to reduce accidental clicks on mobile display ads.
- First, taps close to the edge of an image ad won’t be considered clicks. Google says it has identified the border area particularly prone to accidental clicks during scrolling”.
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