JD Nyland says, “Location data is everywhere. It’s embedded in the photos we share, the GPS-enabled apps we use, and the online transactions we make. And, today, users are more willing than ever to share location data with brands in exchange for more personalized content and tailored promotions.

That’s really the idea and the promise of location-based marketing—using location data to boost engagement, offer more personalized experiences, and build loyalty with users.

For us marketers, understanding more about a user’s location provides valuable insight into intent. If users are standing near a retail location, they may be expressing interest in your brand. The opportunity to engage users at such a critical time is what makes location-based marketing so exciting.

The technology is still new, but right now you have ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI“.

Five Ways to Use Location-Based Marketing Right Now

MarketingProfs

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