Martin Beck says, “Online video is … so hot right now.

And with apologies to Ben Stiller and the Zoolander crew, it’s not likely to cool off anytime soon. The metrics are staggering: Facebook regularly touts its 4 billion daily views, Snapchat says it now serves 2 billion views a day and YouTube checks in with hundreds of millions of hours watched daily.

Head-spinning numbers, but that’s not the complicated part for marketers to manage. Just about every online entity seems to be jumping into the game and each platform has unique requirements, metric measurement capabilities and sharing features to keep track of. Some provide robust analytics to anyone posting a video on their sites; others only share that information with advertisers. Some video starts playing automatically without sound; some doesn’t start until someone clicks on it. How the networks count video views has even come into question“.

Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms

Marketing Land

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