Raymond Wong says, “Ever see something really cool on Pinterest and wish you could buy a product just like it? Or maybe you’ve seen a delicious recipe and wanted to order ingredients right away.

Soon, you’ll be able to do just that.

At MIT’s EmTech Digital Conference on Monday, Pinterest showed off mockups of how it wants to integrate “action buttons” that would let users buy products directly or add items to a wish list.

Tim Kendall, Pinterest’s head of partnerships, revealed mockups on how delivery services like FreshDirect and Instacart could utilize “Get Ingredients Delivered” buttons that could automatically add ingredients from a pinned recipe directly into an online shopping cart. This type of instantaneous shopping could allow users to start cooking in under an hour“.

Pinterest has a grand plan to let you instantly buy what you pinned

Mashable
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