’10 Tips for Getting Long-Term Traffic to Your Content’ – HubSpot
Sujan Patel says, “Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. We’ll excitedly watch as we see a burst of new traffic to our site … then get disappointed as we see the post’s popularity peter off.
It stinks, right?
Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion.
10 Techniques for Keeping Your Content Alive Longer
1) Brainstorm evergreen topics.
Evergreen content is content that stands the test of time. It either covers a topic that will be just as applicable five years from now or one that can be easily updated to stay relevant. “The Essential Cheat Sheet of Cover Photo Sizes” is a great example of this. It’s a post that will stand“.
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