Carly Stec says, “Imagine that a couple of your friends convince you to give speed dating a try.

“It’ll be fun,” they insist.

The next thing you know, you’re sweating your way through a seemingly never-ending carousel of two-minute dates. And when the hour finally winds down, you find yourself left with two options — accept a dinner invitation from the person who wouldn’t let you get a word in edgewise or the person with whom you had a good back and forth.

The answer seems obvious, right?

Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date?“.

7 Easy-to-Use Interactive Content Tools You Should Explore

HubSpot

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