‘Serve Your Customers Custom Content With These 5 Steps’ – ‘Entrepreneur’ Blog
Aaron Agius says, “We all know content marketing is today’s de facto digital promotional strategy, but do you know just how big it is?
According to a 2012 study from AOL and Nielsen, 27 million pieces of content are shared every day, and this volume is only expected to continue growing as more brands recognize its value.
However, while content is a very valuable component of any marketing campaign — online or otherwise — many brands have discovered that increasing quantity isn’t always an effective way to improve results.
KISSmetrics, Skyword and other content marketing leaders all agree that brands need shift their focus from broadcasting static content to delivering personalized content to visitors, making custom content an important consideration in 2015 and beyond“.
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