Mitch Meyerson says, “Are you ready to get busy promoting yourself online? Then you might ask, what sites will deliver the most bang for your buck? How can you make the best use of your time? And what do you communicate to your fans, friends, followers, and subscribers?

While there’s no one-size-fits-all, the key is to tailor your online marketing plan to your strengths and personality. To help you figure this out, let’s break down this confusing topic into its most basic components. We’ll start by diving into the vehicles you’ll use to deliver your messages.

Here are the four basic methods you have to communicate online:

1. Text. This category might include short tweets you post on Twitter, status updates you add on Facebook, articles you post to a blog, email messages you send to fans, and more. If you can write even moderately well, this is the easiest and most common way to communicate online.

Which Social Media Sites Make Sense for Your Business? Here’s How to Decide

‘Entrepreneur’ Blog

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