Patricio Robles says, “If you don’t want your company to be slammed online, just don’t suckBut what if you want to generate positive attention online?

For some companies, the answer is simple: rethink how products and services are delivered.

Case in point: Chili’s Grill & Bar.

Recognizing that photos of food, including its own, are widely shared on social media platforms like Instagram, the American restaurant chain decided to rethink how it serves up its meals.

To capitalize on social media, companies rethink their products and services

‘Econsultancy’ Blog

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