Bola Awoniyi says, “The focus and opportunity around content is causing organisations to reassess their businesses at a variety of levels. 

Content marketing has been identified as one of the most exciting opportunities for marketers today, based on the Digital Trends for 2015 report.

The growth of corporate blogs, podcasts and increased focus of video are some of the more obvious manifestations of this.

However, in order to do these things, and do them well, organisations must devise and implement a content strategy that resonates with their users, articulates the brand’s message and adds to the overall experience.

The three biggest discussions driving content strategy transformation

‘Econsultancy’ Blog

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