Martin Beck says, “Twitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications network.

Called “Audience insights,” the new feature drills into demographics, interests, lifestyle, consumer purchasing behavior, television-viewing preferences and mobile carrier and device usage. Twitter matches its data with consumer information from its Marketing Platform Partners, including Datalogix. That information, aggregated to protect user privacy, is currently only available for U.S. Twitter users. Twitter said it plans to roll it out more broadly in the coming months.

The enhanced analytics, Twitter said, will help brands improve their paid and organic strategies on Twitter“.

First Look: Twitter Upgrades Analytics With Audience Insights

Marketing Land

Sharing is caring