‘17 Content Marketing Tips for Any Size Budget’ – Content Marketing Institute
Michael Brenner says, “Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part.
I realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes.
My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. And my budget was a whopping zero. Nothing. Nada.
So how do you drive marketing results without a budget? The answer for me was to publish customer stories. I also repurposed a lot of existing content. I interviewed folks around the company in sales and customer support“.
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