Greg Sterling says, “The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy.

(Pew also investigates attitudes toward government surveillance programs, which I don’t discuss here but which can be explored in the report.)

The data are drawn from two related consumer surveys conducted in Q3 2014 and Q1 2015. The first survey had 498 US adult respondents and the second 461.

The first chart below summarize survey respondents’ attitudes toward privacy: when is it important and how do those attitudes vary by category of activity? More than 90 percent said it was “very important” or “somewhat important” that they are “in control of who can get info about you” as a general proposition“.

Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search

Marketing Land

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