Max Altschuler says, “If you’re going to cold email your prospects, you might as well do it right. Instead of just sticking with the same old templates whether they work or not, take some time to A/B test your messages to get the most meetings booked as possible.

Before creating and testing your sales email campaign, it’s important to understand the mechanics. You’ll want to keep an eye on a few things:

  • Opened or Viewed Rate. This reflects the strength of your subject line.
  • Clickthrough Rate. This reflects the strength of your call to action.
  • Response Rate. This reflects the strength of your message. (I usually only count positive or lukewarm responses. Negative responses like “take me off your list” don’t count, but should be read for feedback purposes.)”.

How to Optimize Your Sales Emails Through A/B Testing

HubSpot

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