Gavin King says, “As much as we’d love to say that improving your search engine rankings is easy, it’s not. Search engine optimization (SEO) takes hard work, dedication, and some skill.

There’s a fine line between ethical (white hat) SEO techniques and unethical (black hat) SEO techniques; if you are not careful, you can end up doing your website more harm than good.

So, to help you get started, here are eight ethical ways to improve your search engine rankings.

1. Create unique and engaging content

The saying “content is king” gets thrown around a lot, but content is king only if it’s unique, engaging, and relevant content that provides value to your website visitors“.

Eight Ways to Improve Your Search Engine Rankings

MarketingProfs

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