Graham Charlton says, “About us pages are easily overlooked, but they do perform a valuable role on websites: explaining your product or proposition in a way that visitors can easily understand. 

Here, I’ll look what about us pages need to do, as well as some useful examples…

How important are ‘about us’ pages? 

That’s a tricky question, and the answer may vary according to the type of website and product or service on offer.

For example, I doubt that Tesco’s about us page is especially vital, but if you’re a startup, then your page needs to explain what you do to new visitors.

What should a good ‘about us’ page contain?

‘Econsultancy’ Blog

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