‘Understanding Your Customer’s Story: How one company increased conversion 104% by identifying motivation’ – ‘MarketingExperiments’ Blog
Andrea Johnson says, “Every time someone wants to buy something from your brand, there’s a story that explains why they want what you’re selling. Identifying that story is key to making the sale.
How do we know this is true? Because when we know someone’s story, we know their motivation. If someone is highly motivated to get a solution, they’ll put up with almost anything — a poorly written email, a slow website or even a convoluted sales flow — to get it“.
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