‘The Web’s Most Effective Ads’ – ‘Entrepreneur’ Blog
David Rekuc says, “Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that the industry’s overall click-through rate hovers at around a mere .06 percent.
Related: Everything Business Owners Need to Know About Beacons
Put another way, that small percentage means that only one in every 1,667 display ads gets clicked. But, don’t despair! Targeting people who have previously interacted with your business is more likely to earn you a click, versus targeting those unfamiliar with your brand. And to do that, you should school yourself in the art of retargeting.
While a ton of advanced retargeting strategies are out there to explore, there are four channels online entrepreneurs cannot afford to overlook: display, social media, email and paid search“.
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