‘How leaders manage global engagement differently to the rest of industry’ – ‘Econsultancy’ Blog

Christopher Ratcliff says, “Digital marketing and customer experience management are hard enough when targeting a single region and language. 

The challenges grow exponentially as marketers contend with the nuances of multiple geographies, peoples and cultures.

How do brands tell stories and engage with customers across these borders and languages? What are the strategies, tools and processes necessary to balance an organization’s marketing priorities with local relevance?

These are the questions we asked in our latest survey, The Global Conversation: How international brands manage customer engagement produced in association withLionbridge.

The survey of more than 325 international marketing organizations, focuses on the key differences between organizations leading the way, and those that follow“.

How leaders manage global engagement differently to the rest of industry

‘Econsultancy’ Blog