Matt Byrom says, ” It’s no secret that the way we market our businesses has changed. Good marketing is now about great content which is engaging, useful and sharable, rather than interruptive and irrelevant.

However, contending with the fact that, in one day, 1.5 billion pieces of content, 140 million tweets and 2 million videos are created, can make the idea of creating regular, new and interesting content a very daunting task.

In research carried out by Barbara M. Miller and Brooke Barnett it was shown that text and graphics on their own are both useful but imperfect methods of communication. Since written language has an almost infinite amount of word combinations that allow deep analysis of ideas but relies on the reader’s ability to take in this information“.

Are Infographics the Ultimate Content Marketing Tool?

Business.com

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