Lara O’Reilly says, “Twitter is a champion of free speech – its former UK general manager once described the social network as “the free speech wing of the free speech party” – and it has only very recently started removing extreme violent content, and launched a crackdown on abuse on its network.

Porn is still prevalent on Twitter, however. And that’s a problem for advertisers.

Nielsen, television and digital measurement company, was forced to halt one of its paid-for Promoted Tweets campaigns this week after its ads were served against profile pages dedicated to pornography, according to Adweek.

The Nielsen paid-for tweet, reading “Am I getting the most value from my media buy? Learn what other questions you should ask in our webinar recording,” appeared on the “Homemade Porn” and “Daily Dick Pictures” profile pages, Adweek claims. The trade magazine says ads from other brands including Duane Reade, NBCUniversal, and Gatorade also showed up in feeds next to pornographic images and videos“.

Twitter has a porn problem – and advertisers are starting to worry about it

Business Insider

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