Lara O’Reilly says, “Many people don’t even know Amazon has an advertising business. It sells ads across Amazon.com and Amazon-owned sites like IMDB.com. It also sells mobile ads across its Kindle e-book range and Kindle Fire tablet, and it has an ad platform which extends Amazon ads to other websites.

Speaking at The Financial Times’ FT Digital Media conference in London on Tuesday, Amazon Media Group’s vice president of global advertising sales Seth Dallaire revealed a novel way the company is using Kindle to sell ads for advertisers that don’t sell their products and services on the Amazon e-commerce site.

Amazon recently partnered with Land Rover, for example, to create an e-book written by an established author. Amazon was one of the partners that distributed that content through the Kindle platform“.

Amazon has started turning Kindle e-books into ads

Business Insider

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