‘Social Media Marketing: How Lilly Pulitzer, Kahlua and Neiman Marcus use brand influencers’ – MarketingSherpa Blog

Courtney Eckerle says, “Customers have long been wary of content sponsored by brands. This is probably because marketers have been trying to sneak it past them for years — the notorious “Sponsored Content” label, buried at the bottom in tiny font.

The marketers from Lilly Pulitzer, Kahlua and Neiman Marcus — which have all been previously featured in MarketingSherpa case studies — found ways to be transparent about collaborating with bloggers and vloggers to promote their brands.

The brands were also able to approach this content in such fun, creative and colorful ways that consumers didn’t really care the content was company-generated, causing customers to engage regardless of the source material. Read on to learn how to create sponsored content that actually interests audiences“.

Social Media Marketing: How Lilly Pulitzer, Kahlua and Neiman Marcus use brand influencers

MarketingSherpa