Kristen Dunleavy says, “When Kathryn Aragon began her role as content manager at analytics company Crazy Eggtwo years ago, she faced a big problem: Crazy Egg’s email subscribers weren’t happy about getting emails every day. Their irritation turned into a negative brand perception that needed to change – and fast.

Crazy Egg’s blog, The Daily Egg, was producing a slew of great content, so in the beginning daily emails made sense. Kathryn’s job was to use email marketing to deliver that content, increase brand loyalty, and drive more traffic to Crazy Egg’s website while boosting its email list along the way. No sweat, right?

Using the Power of Choice in the Sign Up Form

In 2013 when Kathryn took on this project, Crazy Egg’s daily email list had 1,908 subscribers. They had a lot of content to deliver, they just needed to do it effectively. To solve this problem, Kathryn created two email lists: one for daily emails and one for weekly emails. As soon as readers had a choice, complaints stopped and subscription rates went up”.

How Crazy Egg Tripled Their Email List and Increased Brand Loyalty

Aweber Blog

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