‘Play It Right: Keys to a Successful Online Video Launch’ Blog
David Wallace says, “Video can be a great way to connect with your audience and increase brand awareness; there is a reason companies spend millions of dollars on Super Bowl ads each year.
But most small to medium sized businesses can’t necessarily afford big-time advertising budgets. For many companies, a good online video helps engage your audience and tell your story, but it doesn’t necessarily need to be a viral or national sensation.
It can be intimidating when watching expensive commercials or elaborate corporate videos by large companies; especially when imagining how a great video could help your small business. But there are many ways you can use video to make a big impact on your bottom-line and help promote your business. Launching a successful video doesn’t take big dollars, just good ideas and proper implementation“.
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