‘The 5 Major Factors to Look for When Evaluating a Website’ – ‘MarketingExperiments’ Blog
Daniel Beulah says, “Recently, MECLABS Institute, parent company of MarketingExperiments, distributed an internal survey to find out what elements or factors people consider when evaluating a website for the following attributes:
- Appearance of the website
- Clarity of the information provided
- Timeliness of completing purchase
- Ease of placing an order or making account changes on the site
- Ease of navigating the website
To do this, the team that distributed the survey asked five open questions and allowed responders to answer them as they chose. After each question, they asked the responders to rank their top three factors or elements that correlated with the question asked.
In total, there were 13 anonymous responders that the team estimated were almost evenly split between MECLABS’ content production team and our services department, which actively builds, tests and evaluates websites on a daily basis”.
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