‘The 4 Essentials to Building Your Brand on Social Media’ – ‘Entrepreneur’ Blog
Aaron Agius says, “Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place.
Your ability to encourage any of these actions comes from your brand’s authority — and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation.
Want to join their ranks and become known in your industry? Here’s everything you need to know about using social media to build your brand:
1. Choose networks that support your brand image.
According to Convince and Convert, 22 percent of Americans use social media multiple times a day, making it one of the best mediums on which to build your brand”.
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