Jon Myres says, “With more data, devices and channels to navigate than ever before, the role of a digital marketer has become increasingly complicated.

Yet people haven’t been put off and interest in digital marketing jobs continues to skyrocket.

At the point this graph starts to escalate, the customer journey across the internet was relatively simple. The ‘build it and they will come’ approach was deemed sufficient and the make up of marketing departments reflected this.

Roles were defined by discipline: search, display, email, social and more recently mobile and there was little interaction between them. These silos have become ingrained into our marketing culture”.

Maintaining outdated marketing silos will lead to a skills gap

‘Econsultancy’ Blog

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