‘Email Etiquette: Do Consumers Like Humor and Informality?’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional “LOL” and “BTW”?
BuzzStream and Fractl recently set out to answer such questions by surveying 1,200 people between the age of 18 and 64 about out their email etiquette preferences. The researchers segmented the findings by gender, age, and level of education to see how demographic factors influence preferences.
Below, key findings from the report.
Formality and Vocabulary
Respondents say an email written in a formal tone conveys that the sender is “intelligent,” “educated,” and “authoritative”; an email written in an informal tone conveys that the sender is “young,” “funny,” and “creative.”
Men find formal language to be more persuasive than women do; men also find formal emails to be more authentic (17% vs. 10%)”.
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