Jessica Ann says, “Are you down with UGC?

It’s not just another content marketing buzzword. It’s naughty and unpredictable by nature. And it wants your brand to come out and play.

You don’t have to be naughty. But you do need to understand the nature of how it works and how it will evolve.

UGC is the acronym for user-generated content. But let’s be real: Can you say “user-generated content” aloud without squirming due to the tone that your all-knowing marketing mouth gives it?”.

Turn User-Generated Content Into Undeniable, Glorious Connections

Content Marketing Institute

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