Martin Beck says, “Facebook’s status as king of the social hill shows no signs of slippage. In 2014, the social network pulled in 75% of total advertising spending on social networks, according to a new report by Boston-based Strategy Analytics.

Facebook accounted for $11.4 billion of the $15.3 billion market for social media advertising, a market that grew 41% in 2014, according to the report. Twitter, which earned $1.2 billion in ad revenue in 2014, had 8% of the share. The report predicts that the total social ad market will hit $19.8 billion by the end of this year and $24.2 billion by the end of 2016.

The report also noted that users of social networks passed the 2 billion mark for the first time in 2014. Facebook, with 1.4 billion monthly active users, accounts for 68% of that total despite lacking an official presence in China, which is home to nearly 25% of global social network users”.

Facebook Accounted For 75% Of Social Ad Spending Globally In 

Marketing Land

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