Baer says, “Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing, keeps him pretty busy. So do his books, like UnMarketing and UnSelling, his UnPodcast, and being one of Forbes’ top social media power influencers. He’s known for his sarcastic tone as he points out brand fails on Twitter.

When asked why he goes negative, Scott says this strategy is twofold:

  1. It matches his personality, so it’s genuine. UnMarketing came about 13 years ago because Scott was angry that the only way to market to someone was to interrupt them. Tweeting with a sarcastic edge just fits in with what he believes and strives for in his business”.

How to Break the Rules and Create Great Content

Jay Baer’s ‘Convince & Convert’ Blog

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