‘Saving Gotham: How to Use Social Media to Improve Sales’ – ‘Business.com’ Blog
Justin Brown says, “With a little luck, clever social media marketing campaigns go viral and bring in sales. Gimmicks are entertaining, but truly successful social media marketing depends upon a campaign structured around a strong, central website hub.
Saving Gotham
Did you hear about how Batman saved San Fran-Gotham just a few years ago? A Twitter and Instagram campaign brought attention to one small cancer survivor’s story, and increased awareness of the Make-A-Wish Foundation.
The City of San Francisco came together and transformed itself into Gotham, in desperate need of saving by none other than Batboy, a.k.a. Miles Scott, a five-year-old Batman fan who had also survived cancer. The buzz achieved on the day of the Gotham transformation was quite remarkable”.
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