Patricio Robles says, “Every year, Facebook holds its F8 conference where it makes key announcements and launches new offerings.

This year was one of the biggest yet and dozens of announcements were made.

Here are the five most important for brands and marketers.

Messenger Platform

Reports that Facebook would be opening its Messenger app to third parties were correct. With the newly unveiled Messenger Platform, third party developers, including brands like ESPN, will be able to reach the more than 600m Facebook members who use Messenger on a daily basis. Apps can be installed from within Messenger, or provide content that’s included in Messenger replies”.

The five most important announcements for brands and marketers from Facebook’s F8 event

‘Econsultancy’ Blog

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