Alistair Dent says, “In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further into the data landscape, let’s explore first-party data — what it is and how you can use it.

First-party data is information you own — data about users and their interactions directly with your brand that you get by tracking your own properties, not via another vendor.

This will typically include data collected when users are browsing your website, using your app, or when they become customers and hand over their name and address information.

Let’s examine them each in turn”.

Amazing Ways Marketers Can Use First-Party Data

Marketing Land

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