‘Mobile Marketing: What a 34% increase in conversion rate can teach you about optimizing for video’ – ‘MarketingExperiments’ Blog
John Tackett says, “Video is emerging as the new darling of content marketing, and it makes sense.
As a medium, video delivers information customers want about a business quickly and inexpensively thanks to ever-evolving tech.
But how does using video in your marketing strategy stack up when you add the complexity of rendering across multiple devices?
Throw a smartphone or tablet into the mix, and your customer experience can get messy fast.
So in today’s MarketingExperiments Blog post, I wanted to share with you an interesting experiment from our latest Web clinic that increased conversion 34% by putting video to the test in a multidevice experience”.
Mobile Marketing: What a 34% increase in conversion rate can teach you about optimizing for video
Comments are closed.