‘How CMOs Feel About the Year Ahead’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Chief marketing officers are optimistic about the United States economy and expect budgets to increase significantly this year, according to a recent report from The CMO Survey.
The report was based on data from a survey conducted between January and February 2015 of 288 marketers at Fortune 1000 and Forbes Top 200 companies (84% of respondents hold VP-level or above positions).
Marketers expressed the most optimism about market conditions since the recession began in 2008, giving the US economy an average score of 70 (0=least optimistic; 100=most). This optimism about the economy is at similar levels for B2B and B2C marketers, as well as for product-focused and service-focused marketers”.
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