‘Less is More? Optimizing Email for CTR’ – ‘Website Magazine’ Article
Pete Prestipino says, “Data released from a Constant Contact report reveals an interesting correlation between the effectiveness of email campaigns and the number of images and text lines that are featured.
Compiled from the analysis of over 2.1 million Constant Contact customer emails sent to more than 100 recipients over the course of 13 weeks, the research finds that—with some industry-specific exceptions—emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates from email subscribers”.
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