Todd Wasserman says, “Instagram broadened its options for advertisers on Wednesday with a new type of ad unit that lets readers swipe left to learn more about the brand or product.

Called carousel ads, the product was developed after marketers clamored for a way to “tell sequenced stories in beautiful, compelling ways that lead to meaningful results for their businesses,” the Facebook unit wrote in a blog post on Wednesday. Instagram has addressed that need with the new Tinder-like functionality, although here, you swipe left instead of right if you like what you see”.

Instagram ‘carousel ads’ let you swipe left to learn more

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