Chow says, “Knowing WHY visitors are going to your site and WHAT they are doing once they get there are two of the most important questions your business or brand should be asking itself.

While most web sites, blogs and brands are busy focusing their efforts on simply increasing their site traffic, backlinks and social media following… “smart” brands are focusing on what their audience is doing once they get to their site. Not only is this important from a engagement and monetization stand point, but it’s also an effective longterm strategy as well. The more you know about your audience now, the better you can plan and prepare for future visitors”.

3 Must Have Tools to See How Visitors are Really Using Your Website

John Chow’s Blog

Sharing is caring