Greg Finn says, “A recent study from AddShoppers examined the marriage between social media and e-commerce — and found it quite harmonious. The data in the report was pulled from 10,000 e-commerce websites and 304 million unique users in 2014. To study the social impact AddShoppers analyzed on-site sharing and referral traffic from social media in a 30-day window. The results were quite astounding.

Overall, the study found that users who arrived from a share or a social network saw an average spend of $126.12 on average, compared to non-social orders of $116.55 — an increase of 8.2%.

The average share leads to $2.56 of sales on average but is highly dependent on the source of the share. A share via email generated the most revenue with $12.41 coming on each share. Pinterest on the other hand led to the lowest dollar amount per share at 67 cents per share”.

Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger

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