Ginny Marvin says, “If you want to get a sense of the Super Bowl’s grip on America, the graphs below fromCriteo highlight how game day affects the consumer mindset, and how important it is for retailers should be in position early.

The retargeting ad tech firm looked at a large number of U.S. online retailers’ clicks and sales on desktop and on mobile devices on Super Bowl Sunday, February 1st, 2015, to see what kind of impact the game had on their ad campaigns.

Overall, compared to a typical Sunday, retailers saw strong click activity throughout the day. But once kick-off neared, consumers tuned in and retailers experienced a huge drop off in clicks. Activity increased throughout the evening, as is typical, but remained far below average Sunday levels until after the game ended”.

Online Retailers Saw Huge Drop-Off During Super Bowl, But Pre-Game Was Strong

Marketing Land

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