Derbhile Graham says, “When you’re on social media, it can feel as if you’re drowning in a torrent of information. It can be hard to sift out the useful pieces of knowledge from the pictures of cats and the updates about the contents of people’s meals. Social media gurus speak of the importance of interaction, but social media can feel like a warehouse party where everyone is shouting at once. This makes it hard both to be heard and to listen to the right people.

Groups give you the chance to target your social media communication, and if you set up your own group, you get to decide who to interact with and what to say.

This probably explains why Facebook groups are taking off in recent times. Groups are very similar in structure to pages. But while pages give businesses, community organisations and non profits the chance to promote their services, groups are all about building communities and finding a common ground. As a result, the interaction tends to be livelier on Facebook groups than on pages. They tend to centre on mutual interests or location”.

Why Set Up A Facebook Group?

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