‘New Social Media Marketing Benchmarks: How Does Your Company Stack Up?’ – HubSpot

Eric Devaney says, “284 million. That’s how many monthly active users Twitter has.

Believe it or not, Instagram has actually surpassed Twitter with 300 million monthly active users. (For comparison, the fourth most populous country in the world, Indonesia, has a population of 255 million.)

And then there’s Facebook, with 1.35 billion monthly active users. That’s billion … with a “b.” In other words, Facebook’s user base is just a hair smaller than the population of China, the most populous country in the world (with about 1.37 billion people).

Stats like these help convince modern marketers like us that social media is indeed worth our time and energy. The numbers help us grasp just how much potential there is for engaging with prospective customers on the social web. They inspire us to act”.

New Social Media Marketing Benchmarks: How Does Your Company Stack Up?

HubSpot