‘Do Lower Prices Lead to More Sales?’ – ‘Copyblogger’ Blog
Sean D’Souza says, “Let’s say you’re choosing between three photography courses covering similar topics.
The prices are stacked like this:
- $200
- $250
- $2,000
What’s going through your mind right now?
Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared to the other photography courses.
If we were truly happy with lower prices, we would simply snap up the $200 workshop, right? We wouldn’t so much as take a glance at the rest”.
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